The playboy and James Bond

007, Ian Fleming and Playboy magazine

By Claire Hines

The playboy and James Bond


  • Hardcover
  • eBook

Book Information

  • Format: Paperback
  • ISBN: 978-0-7190-8227-6
  • Pages: 240
  • Publisher: Manchester University Press
  • Price: £17.99
  • Published Date: February 2018
  • BIC Category: LITERARY CRITICISM / European / English, Irish, Scottish, Welsh, PERFORMING ARTS / Film & Video / History & Criticism, SOCIAL SCIENCE / Popular Culture, SOCIAL SCIENCE / Pornography, Society & social sciences / Cultural studies, Literature & literary studies / Literary studies: fiction, novelists & prose writers, Society & social sciences / Popular culture, The arts / Film: styles & genres, Film and Media, Cultural studies, Film history, theory & criticism, Popular culture, Film: styles & genres, Ethical Issues: Pornography & Obscenity


This is the first book to focus on James Bond's relationship to the playboy ideal through the sixties and beyond. Examining aspects of the Bond phenomenon and the playboy lifestyle, it considers how ideas of gender and consumption were manipulated to construct and reflect a powerful male fantasy in the post-war era. This analysis of the close association and relations between the emerging cultural icons of James Bond and the playboy is particularly concerned with Sean Connery's definitive Bond as he was promoted and used by the media. By exploring the connections that developed between Bond and Playboy magazine within a historical framework, the book offers new insights into these related phenomena and their enduring legacy in popular culture.


Claire Hines is Senior Lecturer in Film and Television at Southampton Solent University


1. Before the Bond
2. The literary Bond
3. The Connery Bond
4. The consumer Bond
5. The Bond women
6. The Bond beyond

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