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Representations of British motoring

By David Jeremiah

Representations of British motoring
Hardcover -
  • Price: £85.00
  • ISBN: 9780719075407
  • Publish Date: Apr 2007
  • Publisher: Manchester University Press
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    Book Information

    Description

    Representations of British motoring provides important new insights into the established discourses of British motoring. Based on the patterns of representation that have mediated between the trade, owners and society, particularly the myths and realities generated by the advertising campaigns and motoring journals, it identifies the landmarks of change and innovation. It is not about great images as such, although some are, but particular attention has been directed towards the creative intervention of the artist-illustrators.

    Part One emphasises the critical significance of the emerging concerns and aspirations of the first decade of motoring, while the two subsequent parts provide a clear understanding of how the continuity of the public debate has shaped the concepts of modern and popular motoring. The new models, motorists and motoring landscape are the central themes through which it has been possible to track the preoccupation with questions regarding speed and safety, the idea of being British, the aesthetics of the car and motoring, and the family, women and the car. As such it is a design history that redefines and extends the parameters of the history of motoring, providing an overview of the place of the motor-car and motoring in British society that is relevant to undergraduate and postgraduate studies and the motoring enthusiast.

    Contents

    List of illustrations
    Acknowledgements
    Introduction
    Part 1 The beginnings: a decade that set the motoring agenda
    1.1 The first age
    1.2 For millionaires and the millions
    1.3 The complete car
    1.4 Living machines
    1.5 Women behind the wheel
    1.6 Services
    1.7 Speed
    Postscript

    Part 2 Defining modern motoring 1907-39
    2.1 Motoring lifestyles
    2.2 Women motorists
    2.3 The ideal car
    2.4 Intimate living things
    2.5 Something extra
    2.6 Roads today - highways for tomorrow
    2.7 Speed with safety
    2.8 Being British
    Postscript

    Part 3 Motoring discourses since 1940
    3.1 Popular motoring
    3.2 Cars for everyone
    3.3 Art and the car aesthetic
    3.4 Sex and sexuality
    3.5 Road battles
    3.6 Environmental matters
    Postscript

    Concluding notes


    Select bibliography
    Index

    Author

    David Jeremiah is Research Professor in Design History at the University of Plymouth

    Representations of British motoring

    By David Jeremiah

    Hardcover £85.00 / $130.00

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